ALT Balaji Reaches Out to Global OTT Video Audience with Xstream
ALT Balaji is one of the most fascinating OTT success stories in 2017. Balaji Telefilms is the largest film and TV production studio in Bollywood in India. It wanted to grow revenue in direct, global SVOD content distribution and established ALT Balaji service brand targeting young, connected, new-age global audiences.
With Xstream’s MediaMaker as its global technology enabler, ALT Balaji grew its customer base to two million in the US, UK and India in just six months. Its app was the third most downloaded in India already after three months of operation.
This is however only the beginning of the story. Sunil Nair, the chief operating officer at ALT Digital Media Entertainment aims at addressing 40 million subscriptions globally in 2018. Click here to read the full article on the latest December edition of Rapid TV Everywhere Magazine!