TVbeat and Xstream team up to deliver real-time Internet TV audience measurement solutions
TVbeat and Xstream have partnered up to offer the market’s most flexible Internet TV platform for personalized and targeted content delivery, offering consumers more relevant content- targeted to their viewer behavior, helping providers to anticipate demand, reduce churn and easily adjust their business models and offerings accordingly.
Rune Skogeng, VP of Business Development for the Nordics and Benelux at TVbeat said; “We’re delighted to have partnered with Xstream to create an integrated offering, consisting of a premium OTT and TV Everywhere platform with granular analytics that will tell customers what is happening on the platform from day one. At TVbeat we believe that drawing insights from big data creates value, and we want to put the power back into the customers hands. People are now watching TV across multiple devices at a time and place convenient for them, so this solution really helps providers analyse all this data, and make fact-based decisions. This partnership marks another exciting development for TVbeat as we expand across Europe.”
“Together with TVbeat, we’re providing our customers with a comprehensive toolbox of next-generation analytics technologies that will help enhance content evaluation, deliver more impactful, personalized and targeted video content, enabling customers to reduce churn and to identify and create new revenue streams. By carefully selecting TVbeat for this strategic partnership we are confident about converting impressive analytics insights, into superior added value for customers. We are passionate about our joint collaboration to deliver more advanced technologies, innovations and services in the future, and support the continued solid growth of our two companies to even new heights” said Morten Søger, Director of Global Alliances at Xstream. “This partnership is well in line with our overall strategy of addressing industry specific needs for our focus customer verticals, and which differentiates Xstream from our competition.”
TVbeat is a next generation TV analytics SaaS platform that bridges the gap between sample based legacy TV measurement and analytics requirements in the digital age. Through partnering with pay-TV platforms, TVbeat collects subscriber interactions live and on a second-by-second basis, across any connected device. This data is then processed, analysed and presented in one intuitive and easy-to-understand web interface. TVbeat also aggregates viewing data from multiple pay-TV platforms per country, and provides this data as a supplement to the existing trading currencies – to broadcasters, content providers and media buyers alike.
Established in 2013, the company brings together seasoned start-up executives, top-notch developers, big data experts and broadcasting business veterans. TVbeat is partnered with 8 platforms across Croatia, Slovenia and Serbia and is processing over 60 million data events daily.